Today we release the Women’s Aid collectable card by Phil Ropy featuring a picture by UK photographer, Rankin, from our 2007 campaign “What’s it going to take?”.

With reports of abuse continuing to rise with recent government lockdown restrictions, we are pleased to share this card to open up a new, digital way to raise awareness of domestic abuse during 16 Days. Although Covid-19 does not cause domestic abuse – only abusers are responsible for their actions – the pandemic can escalate existing abuse and close down routes to safety for women to escape.

On this card is the brilliant actress Anne-Marie Duff, known for her work in Shameless and as Queen Elizabeth I in The Virgin Queen, both earning her BAFTA nominations for Best Actress. Most recently, Anne-Marie has been on our screens as Erin Wiley in the hugely successful Netflix show, Sex Education. Although the card features visible bruising, domestic abuse is more than bruises and takes many forms, including controlling, coercive, and violent behaviour which have long last lasting effects on survivors.

How to support the campaign

1. Buy the Women's Aid collectable card by Phil Ropy

The card is available to buy for $2.99 (roughly £2.30). Proceeds will go to Women’s Aid.

2. Share the Women's Aid collectable card on social media

Phil Ropy has created cards to support charities from all over the world as a positive way to advocate for a cause and give hope.

Our card is made to be shared on social media to spread the word and raise awareness, with the proceeds redistributed to Women’s Aid. By buying our card, you can support survivors, Women’s Aid and show your support to women and children who have experienced domestic abuse on your own social channels to encourage others to do the same.

After purchasing your card, please share it to raise awareness of domestic abuse.

Where will you share yours?

Rankin said: 

It’s an honor to support Women’s Aid again, the work they do is so necessary, especially in these strange Covid-19 and lockdown times. Back in 2007, I took an image for the “What’s It Going To Take” campaign and thanks to Phil Ropy it is being reused again to raise awareness and discussion around domestic abuse. Now more than ever need to be making noise on this devastating reality.

Nicki Norman, Women’s Aid acting Chief Executive, said: 

At a particularly challenging time for women experiencing domestic abuse, it’s wonderful to launch this awareness and fundraising campaign with our long-time supporter, Rankin and Phil Ropy.

The campaign gives a great opportunity for our supporters to stand in solidarity with survivors, raise awareness of abuse and fundraise to help end domestic abuse. If you have a social platform of your own, please consider taking part in this campaign and sharing it with your following to support Women’s Aid and raise awareness of abuse.

Thank you to Rankin and Phil Ropy for their creativity and ongoing support.

© 2021 Women's Aid Federation of England – Women’s Aid is a company limited by guarantee registered in England No: 3171880.

Women’s Aid is a registered charity in England No. 1054154

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