expect respect Create the foundations for healthy relationships. For life.

Women’s Aid is working in partnership with Yves Saint Laurent Beauty to educate children and young people about intimate partner violence (IPV), with its commitment of reaching the global goal to educate 2 million people by 2030 through the Abuse is Not Love campaign.


Women’s Aid’s prevention programme focuses on the update of the Expect Respect Healthy Relationships Toolkit, and the delivery of training nationally to create a network of Expect Respect Advocates.

YSL Abuse is not love

The Expect Respect Healthy Relationships Toolkit

Expect Respect is a prevention toolkit that will help you to lead sessions around healthy relationships for children and young people aged 4-18. It contains age-appropriate activities that can be used in a range of spaces, but it can also be used with adults. It will help you to hold conversations about the root causes of violence, and educate young people on gender-based violence.

Each session in the toolkit is designed to be active, fun and engaging, but also challenging. Whilst not all of the session plans raise domestic abuse directly, they have been written using themes found to be effective in tackling domestic abuse, such as:

  • Challenging assumptions about gender, power and equality.
  • Changing beliefs and attitudes about men and women.
  • Managing feelings and accepting responsibility for one’s own feeling and behaviours.
  • Helping to resolve conflict.
  • Knowing the difference between abusive and non-abusive relationships.
  • Understanding our digital footprints.
  • Promoting the consistent message that abuse is not acceptable.
  • Understanding that domestic abuse is a crime.
  • Highlighting the role of peers in providing support.
  • Understanding consent online and offline.
  • Being aware of red flags in early relationships.
  • Giving information about where to get help.

Become an Expect Respect Advocate

  • Do you work with children and young people?
  • Are you passionate about helping others understand the causes of gender inequality?
  • Could you run activities on healthy relationships?
  • Are you keen to challenge pervasive attitudes around gender and violence?
  • Are you passionate about engaging young people in prevention work?

What are Expect Respect Advocates? 

Expect Respect Advocates are at the frontline of delivering this groundbreaking project, and will be best placed to start conversations that will have a significant impact on children and young people’s lives.

All our Advocates will receive initial training from Women’s Aid to deliver the toolkit sessions to children and young people.

Advocates will be expected to share their progress with Women’s Aid, to help reach the global goal of reaching 2 million children and young people by 2023.

What support do Advocates get? 

  • Free toolkit to download (above)
  • Free training on how to use the toolkit
  • Access to a network of other professionals
  • Regular updates and supportive information
  • Support from the lead for children and young people at Women’s Aid

We want to reach as many children and young people as possible and need your help to change cultures around inequality and violence.

By running sessions with children and young people you work with, you help us reach children and young people across the UK to raise awareness, challenge and change attitudes, as well as offer support to children and young people who need it.

Register your interest to become an Expect Respect Advocate

© 2021 Women's Aid Federation of England – Women’s Aid is a company limited by guarantee registered in England No: 3171880.

Women’s Aid is a registered charity in England No. 1054154

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