Women’s Aid welcome Advertising Standards Authority ruling

Wednesday 21st November 2018

Today, the Advertising Standards Authority has ruled that Women’s Aid’s cinema advert that aimed to raise awareness of the hidden victims of domestic abuse, is not in breach of the advertising practice code. You can read the Advertising Standards Authority full ruling online here.

Katie Ghose, Chief Executive of Women’s Aid, said:

“We welcome the Advertising Standards Authority’s ruling that our cinema advert is not in breach of the Committee of Advertising Practice code. The advert aimed to highlight that, although children are protected from seeing violence in the cinema, for an estimated 160,000 children there is currently not enough being done to protect them from experiencing domestic abuse in their own homes.

We hope that our advert has helped raise awareness about the hidden victims of domestic abuse: children. Children do not only witness domestic abuse, they experience it. We will continue our life-saving work helping thousands of women and children to escape domestic abuse and thank members of the public who were moved by the advert to support our work. Your support means that we can help even more women and children rebuild their life free from fear and domestic abuse.”

For further information, please contact the Women’s Aid press office on:

[email protected] / 020 7566 2511

© 2020 Women's Aid Federation of England – Women’s Aid is a company limited by guarantee registered in England No: 3171880.

Women’s Aid is a registered charity in England No. 1054154

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