Women’s Aid and Yves Saint Laurent Beauty to raise awareness of Intimate Partner Violence

With the support of Women’s Aid, Yves Saint Laurent Beauty commits to funding academic research, training its employees, and educating two million people by 2030 on Intimate Partner Violence. 

16 November 2020: In the lead-up to the UN’s International Day for the Elimination of Violence Against Women on 25 November 2020, Yves Saint Laurent Beauty, in partnership with Women’s Aid, has launched Abuse Is Not Love.


Find out more about the Abuse Is Not Love programme


Abuse Is Not Love is a new global program aimed at helping to combat Intimate Partner Violence (IPV) by supporting the prevention programs of its non-profit partners. IPV is a major societal issue: approximately one in three women will experience Intimate Partner Violence in their lifetime [i] and only a small proportion of survivors will obtain justice. 

IPV includes controlling behaviours, and physical, sexual, financial and emotional abuse by a current or former intimate partner. One woman   is   killed   by   her   partner   every   three   days [ii] in the US, UK and France. It affects individuals from all ages, class, religions and cultures. However, women are most at risk, with the highest rates among young adults aged 16-24. 

IPV Violence prevalence rates have increased by 30 to 60 percent as a result of the Covid-19 pandemic [iii]. Many women have been living in lockdown with an abusive partner and have been unable to seek support from expert organizations, friends, loved ones and colleagues. 

Research shows that IPV comes with key warning signs. If these signs can be detected earlier, we may be able to recognise it better and seek or offer help [iv]. Through its partnership with Women’s Aid — as well partnerships with En Avant Toute(s) in France and It’s on Us in the U.S — YSL Beauty aims to raise awareness of the seriousness of IPV. By 2030, YSL’s objective is to educate two million people around the world on IPV through its partnership with local non-profits. 

Nicki Norman, Acting Chief Executive Officer, said:

“As abuse often happens behind closed doors, it is even more reason to raise awareness of it, learn about it and speak about it amongst our peers” 

Emily Byrne, General Manager for YSL BEAUTY UK&I said:

“Intimate Partner Violence is a hidden crime that thrives on silence. We want to break this silence by starting conversations about abuse in our workplaces, communities and schools, and to raise awareness of this important issue.”  

YSL Beauty’s ambassadors have also expressed enthusiasm and support for the programme. 

Dua Lipa, Global Ambassador for YSL Beauty, Libre, said:

“I am a vocal supporter of women’s rights and today, 600 million  women  in the world  are  living in a country where Intimate Partner Violence is not considered a crime. This is an issue that deserves attention and it is time to take action. I am proud to support my YSL  Beauty family in this important initiative”   

Zoe Kravitz, Global Ambassador for YSL Beauty, said:

“Abuse is Not Love is a much-needed initiative that is true to the spirit of Yves Saint Laurent, who supported women’s freedom and equality. Today, I’m prouder  than ever  to  be a part of the YSL Beauty family and I look forward to working on this project  together  to fight against this abuse.”  

Notes to Editor 

1) ‘Abuse is Not Love’ is a four-pillar programme:  

The Safer Futures Project 

The project will train 40 new Schools Advocates over 3 years, who will lead on various points in the fight against Intimate Partner Violence: supporting schools to develop whole school policies to address sexism and gender-based violence, delivering workshops, creating a network of Expect Respect Advocates and disseminating Expect Respect toolkit and educational materials. At least 12,000 children and young people will benefit from the program. 

The Expect Respect Toolkit 

This toolkit serves as a guide for teachers and professionals and contains age­ appropriate activities that support children through primary education. It provides resources aimed at schools that must ensure gender and sexism education is provided effectively. It helps deal with resolving conflict, tackling gender stereotypes, understanding what domestic abuse is and what the law says about it, challenging behaviour in early relationships and more. The toolkit will be deployed nationwide to schools. 

Internal Training of the Yves Saint Laurent Beauty teams 

Workshops and training seminars are organised for YSL Beauty corporate and front- line teams to understand and identify abusive relationships. These workshops give them the tools and resources, not only for themselves, but to be agents of change in their communities. 

Contribution to Thought Leadership through research 

The brand aims to have a long-term impact on the fight against Intimate Partner Violence through contributions to research studies on youth and prevention. The published findings on barriers to prevention of IPV are an aim to open-source full industry collaboration against this crime. 

Boiler Plate 


Women’s Aid is the national charity working to end domestic abuse against women and children. Over the past 45 years, Women’s Aid has been at the forefront of shaping and coordinating responses to domestic abuse through practice, research and policy. We empower survivors by keeping their voices at the heart of our work, working with and for women and children by listening to them and responding to their needs.  

We are a federation of nearly 180 organisations which provide just under 300 local lifesaving services to women and children across the country. We provide expert training, qualifications and consultancy to a range of agencies and professionals working with survivors or commissioning domestic abuse services, and award a National Quality Mark for services which meet our quality standards. We hold the largest national data set on domestic abuse, and use research and evidence to inform all of our work. Our campaigns achieve change in policy, practice and awareness, encouraging healthy relationships and helping to build a future where domestic abuse is no longer tolerated.  


Yves Saint Laurent Beauty gives body and soul to a style. Completely liberated, it asserts itself as a collection of icons, with each creation driven by boldness, youth and the avant-garde. In  the wake of Saint Laurent, who showcased the spirit of the times for nearly 40 years, YSL Beauty continues its unbridled love affair with women to create, shape and develop modernity. No compromise. Your own rules. Now. 

© 2020 Women's Aid Federation of England – Women’s Aid is a company limited by guarantee registered in England No: 3171880.

Women’s Aid is a registered charity in England No. 1054154

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