#ONCEISTOOMUCH: Alice Liveing becomes an ambassador for Women’s Aid and speaks out about her own experience of domestic abuse


Tuesday 10th July 2018


Today, Women’s Aid has announced that Alice Liveing, the personal trainer, Instagram star and bestselling author, will become an Ambassador for the charity.

Alice Liveing experienced domestic abuse in her first relationship and will be using her new role as Women’s Aid’s Ambassador to call #OnceIsTooMuch on all forms of abuse, whether emotional or physical.

New data from Women’s Aid’s national dataset, On Track, reveals that 96% of survivors supported by Women’s Aid member services had experienced emotional abuse.[1]

At the age of 16, Alice entered her first relationship but it turned out to be an abusive one. Alice experienced emotional and physical abuse during the 18 month long relationship. Alice spoke to Cosmopolitan.com/UK about her experience of domestic abuse in an exclusive interview here.

For Alice, fitness was a way of taking control of her life and re-building her self-esteem after experiencing abuse. As an Ambassador for Women’s Aid, she wants to use her platform as a personal trainer and Instagram star to send out the message that #OnceIsTooMuch – every survivor, regardless of her age or the form of abuse she is experiencing, deserves help and support to rebuild her life free from abuse.

As well as raising awareness about domestic abuse and calling #OnceIsTooMuch, Alice will be running her first ever half marathon to raise vital funds for Women’s Aid. Alice will be taking part in the Royal Parks Half Marathon on the 14th October in London. You can support Alice by sponsoring her through her fundraising page here.


Alice Liveing, Women’s Aid Ambassador, said:

“At the age of 16 I found myself in an abusive relationship that I felt trapped in for a whole year. I sank to a point of low that I can only describe as rock bottom. I had panic attacks. I went from a happy and confident teenager, to a paranoid, anxiety ridden girl who felt completely worthless. But that wasn’t the end. In fact, it was only the beginning of having to totally rebuild myself piece by piece. It’s only in the past year that the mental block that came down on that period of my life has lifted and I feel confident enough to speak out about my experience.

“I am beyond honoured to announce that I am a new ambassador for Women’s Aid. I want every person out there to understand that no matter how alone and trapped you may feel, there is ALWAYS someone at Women’s Aid who will be there to listen and to help. We decided to create a hashtag, #OnceIsTooMuch, to begin what I hope is people sharing, talking and opening up about their experiences to widen the conversation and show others that you can survive abuse and build a life after abuse.

“#OnceIsTooMuch describes exactly how I feel about abuse: the first moment of abuse, be it mental or physical, occurs is when it’s too much. Nobody should ever have to experience abuse, and Women’s Aid are there for you no matter how big or small you feel your own situation is. You matter, and ONCE IS TOO MUCH.

“Today is a proud proud day for me. To be the ambassador of a charity that means SO much to me is such a huge honour. This is just the beginning of where we can take our message, and I am ready to face the issues head on, hand in hand with the amazing women who work there.”


Katie Ghose, Chief Executive of Women’s Aid, said:

“We are absolutely thrilled that Alice has become our Ambassador. Alice is an inspiration to all survivors out there by sending out the positive message that you can rebuild your life and self-esteem after experiencing domestic abuse. We know from our work with survivors that it takes a lot for women to recognise that what they are experiencing is abuse and know that they are not to blame for it. That’s why it is so important for survivors like Alice to say #OnceIsTooMuch. It lets survivors know that whatever their age and whatever form of abuse they are experiencing, whether it is emotional or physical, that they are not to blame and that they deserve support. For any woman out there who is worried that her partner is controlling or abusive, Women’s Aid is always here for you. We will listen to you, believe you and support you.”


If you are worried about your relationship or that of a friend or family member, you can contact the Freephone 24-hour National Domestic Violence Helpline, run in partnership between Women’s Aid and Refuge, on 0808 2000 247 or visit www.womensaid.org.uk.


For more information, please contact the Women’s Aid press office: 020 7566 2511 / [email protected]


[1] 7,751 out of 8,057 women (96%) who were seeking support for current abuse had experienced emotional abuse. This information was recorded in On Track, Women’s Aid’s outcomes monitoring and case management system and relates to survivors who finished receiving support from specialist domestic abuse services between 1st April 2017 and 31st March 2018.

© 2020 Women's Aid Federation of England – Women’s Aid is a company limited by guarantee registered in England No: 3171880.

Women’s Aid is a registered charity in England No. 1054154

Terms & conditionsPrivacy & cookie policySite mapProtect yourself onlineMedia │ Jobs

Log in with your credentials

Forgot your details?