Fundraising tips

Fundraising can be exciting and extremely rewarding but we know it can also be rather challenging at times. Here are our top tips to help you prepare for your fundraising event.

You can find these tips and more in our Fundraising Guide (PDF) – Download

1. Getting started

Create your own sponsorship page

Set up your online sponsorship page as soon as possible and you can start raising money in a matter of minutes. Create your page

Personalise your page

Be sure to personalise your page with photos and say why you’re supporting Women’s Aid to inspire people to give .

Set a target

Set your target to encourage more donations, you can always increase it once you start fundraising if you reach your target too quickly.

Matt ran the London Marathon for Women's Aid in 2015.

Sponsorship pages with targets receive on average 40% more donations than those without one. 

2. Start promoting

Once your page is good to go, spread the word on social media and email friends, family and colleagues.

Tell people who you’re fundraising for and why

If people know that their money can make a real difference to Women’s Aid’s work, they will be more likely to sponsor you. You can find stories from survivors and facts and stats about domestic abuse in the Information and Support section of our website.

Ask for sponsorship just after payday when everyone is feeling a bit more flush.

3. Take it further

Remember to Gift Aid it!

If you are a UK tax-payer, Women’s Aid can claim 28% of your donation back from the tax man.

Encourage your sponsors to tick the Gift Aid column on your sponsorship form and remember that we can only collect Gift Aid on their donations if they include their full address and postcode on the form.


Fundraising at work

If it’s OK with your employer, add the link to sponsorship page to your email signature and invite your colleagues to sponsor you.


Get your employer involved

Companies will often match employee fundraising up to a certain amount. They could either donate a fixed amount towards your target or match the amount you’ve raised.  Just imagine – doubling your money for no extra effort!

Speak to your Community Affairs or HR Department and get in touch with our fundraising team so we can help you to set everything up.


Get the local media involved

Contact your local paper, radio or TV station with your story. The more coverage you get, the more people know what you’re doing and the more people will sponsor you!

If you wish to use the Women’s Aid name or logos in any materials associated with your event or in the local press, we would ask you to please make sure you also display our registered charity number 1054154 and to send us a copy of any materials or press releases to the contact details below for our approval before they go to print.


4. After the event

Collect any outstanding donations and report back to your donors

Thank everyone for their support, tell them how you got on and how much money you raised.


Pay in your money

You can pay in your donations online or by downloading and submitting our paying in form (PDF) – Download

Legal information

Fundraising is all about having fun and raising money, but it’s also subject to laws and legislation. Please read the information bellow and if you have any questions then please contact our Fundraising Team.

  • You cannot collect funds for your challenge event through house-to-house or pub-to-pub collections
  • When raising money for an overseas challenge, you will need to state when telling people about the event and in writing on any promotional material, fundraising pages etc. if a portion of the money raised will be spent on the cost of the challenge
  • If you choose to hold a raffle you will need to ensure that it’s legal, you will need to either sell the tickets and hold the draw on the night or, if you want to sell tickets in advance, make sure it’s a free prize draw. This means that you can’t demand payment for a ticket. Instead, state a suggested donation.

Keep in touch!

[email protected]

Call: 0117 983 7132

Don’t forget to let us know how you’re getting on. Ring us for advice, queries or just a chat. And if you find a fundraising method that really works, let us know!

© 2015 Women's Aid Federation of England – Women’s Aid is a company limited by guarantee registered in England No: 3171880.

Women’s Aid is a registered charity in England No. 1054154

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