Stop Violence in the Home Campaign
Women's Aid worked on an exciting partnership and campaign with The Body Shop and Fonesforsafety.
The Body Shop launched the Campaign in 2004 in its UK stores, providing a fantastic opportunity to raise public awareness of the issues surrounding domestic violence in over 300 stores nationwide. The campaign was later extended to run in over 16 countries around the world.
The main objectives of the campaign were to:
- Create funds for Women's Aid
- Raise public awareness
- Forge partnership links
- Provide support for the creation of a national emergency alarm programme for women at risk
There were also great opportunities for local groups to support the campaign and get involved in store.
The Body Shop helped to Stop Violence in the Home with the sale of a Mint Lip Care Stick.
A small thing can make a big difference! Not only does the Mint Lip Care Stick from The Body Shop care for your lips, it also helped raise much-needed funds to support women and children experiencing domestic violence.
The Mint Lip Care Stick was launched on 21 April as part of The Body Shop 'Stop Violence in The Home' campaign for 2005. £1.50 from each Mint Lip Care Stick (RRP £3.50) sold was donated to Women's Aid, the national domestic violence charity for women and children.
In the UK, 1 in 4 women can expect to experience domestic violence at some stage in their life and The Body Shop campaign made a huige difference by helping those women who are at risk, as well as building awareness of the issue.