Women's Aid Valentine's Day Campaign 2007
For the second year running, Women's Aid has launched its Valentine's Day public awareness campaign to highlight the fact that for over half a million women, Valentine's Day is a day like any other, a day where they will live in fear of a violent partner. The campaign is created by Grey London, and features print and radio advertisements.
Women's Aid is highlighting Valentine's Day as the focus for the campaign because one of the features of abusive relationships is that they often begin with what may at first be seen by a woman as a flattering display of romantic love, but along with the chocolates, flowers and poetry can come the first danger signs of unreasonable jealousy and possessiveness. In many abusive relationships this 'love' becomes violent and controlling - a pattern of physical, emotional, sexual and verbal abuse that often escalates over time.
The print advertisement above looks like a loving Valentine's Day message but with a shocking twist. Listen to the radio ads below which also turn the idea of love on its head:
>> Radio advert one
>> Radio advert two
Nicola Harwin CBE, Chief Executive of Women's Aid said:
"For many women this year Valentine's Day will be the same as any other day, living in fear of a violent partner or ex-partner. Abusive relationships usually do not begin with violence, but often with gifts, flowers and romance. This then deteriorates into a pattern of abusive and controlling behaviour which often increases in severity over time. Women's Aid believes that love, and relationships, should be based on equality and respect, not violence and abuse, and the Valentine's Day campaign aims to raise public awareness of domestic violence, and of the need for everyone to ACT now to put a stop to it. That is to - Admit that it's a problem, Call it by its name - domestic violence, and Talk to someone about it."
Find out about our Valentine's Campaign 2006
On Valentine's Day 2006 Women's Aid launched a groundbreaking public awareness campaign to highlight the fact that for over half a million women, Valentine's Day is a day like any other, a day where they will live in fear of a violent partner.