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Women’s Aid receive worldwide Avon Communication Award for ‘CUT – the movie’

Thu, 1st Mar 12

Avon Storytelling AwardOn 28th February 2012, at the 2nd World Conference of Women’s Shelters in Washington, D.C.,  Avon and the Avon Foundation for Women announced Women's Aid as the winner of the first-ever Avon Communication Award: Speaking Out About Violence Against Women in the category of Storytelling for 'CUT - the movie' starring Keira Knightley and directed by Joe Wright. The Award includes a $5,000 donation from Avon to further their communications efforts.

The conference, which brought together more than 1,400 advocates, activists and leaders from 96 countries working to end domestic violence, featured an Avon sponsored ceremony where Nicola Harwin CBE, Chief Executive of Women's Aid, accepted the Storytelling award (above). The award was presented by Reese Witherspoon, Avon Global Ambassador and Honorary Chairman of the Avon Foundation for Women, and Andrea Jung, Chairman and CEO of Avon Products, Inc.

Women's Aid was one four organisations awarded from 19 outstanding finalists who were recognised at the ceremony. 

The four winners and their categories include: 

  • The Storytelling Award went to Women's Aid, from the United Kingdom for "CUT the Movie."
  • The Innovation Award went to YWCA Canada, for their "Safety Siren" iPhone application.
  • The Break the Silence Award went to Rwanda Women's Network, for calling on the community to help stop abuse.
  • The Global Award for Excellence in Communications went to Breakthrough, for Bell Bajao!, the campaign to "ring the bell against domestic violence."

Nicola Harwin CBE, Chief Executive of Women's Aid said:
"Women's Aid is honoured to accept this award on behalf all those who gave their time, energy, creativity and commitment to make 'CUT-the movie' possible.  We never cease to be amazed and humbled by the support that VIPs, celebrities and leading public figures are willing to lend to our campaign, in this case Keira Knightley and Joe Wright, backed by over 50 talented people behind the scenes made this happen.  It is a testament not only to the impact of the global women's movement but also to how pervasive violence against women is and how many lives it actually touches.  We are thrilled to have been picked out from many imaginative and powerful campaigns worldwide and look forward to further connecting our global communications efforts to campaign to eliminate violence against women and children".

Reese Witherspoon, Avon Global Ambassador and Honorary Chairman of the Avon Foundation for Women said:
“As a mother, a daughter, and a sister, I cannot accept the fact that one in three women will be a victim of violence in her lifetime. I’m proud to be the Honorary Chairman of the Avon Foundation for Women, an organization that has the conscience and courage to tackle the quiet epidemic of violence against women around the world. The Avon Communications Awards I have the privilege to present demonstrate that violence against women is a global tragedy affecting women of every class, race and ethnicity.”

Notes to editors
For media enquiries and for pictures from the ceremony please contact Teresa Parker, Press & Publicity Manager for Women’s Aid on 0117 915 7454 or email press@womensaid.org.uk